Before Insurance Australia Group (IAG) can begin selling more than insurance products to consumers, the company realised it needed to shift what is currently a very analogue business into something that is more digitally orientated. "We really want to change the mindset, get some records and customer value, and build new businesses as well, including beyond insurance," IAG Digital Architecture director Ian Jamieson explained at New Relic Future Stack 2019 last week. "An insurance company not selling insurance is quite disruptive because a lot of the core systems is under insurance, so if we want to sell a solution that provides emergency assistance to your home that is not an insurance product, how would you bill someone for that so that it's not under insurance … there are a range of things we need to transform and add new capabilities to." Jamieson said some areas that IAG is looking to expand its business into include motor and home repair services, spinning up brand new businesses such as in mobility services, and through acquisitions of startups, such as its most recent purchase of Carbar, a subscription-based car ownership platform. To make sure these business plans become a reality, Jamieson said the company has moved away from taking traditional waterfall approaches to projects and using a cross-functional method.